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Seinfeld’s Creativity Method: Don’t Break
The Chain

Jerry Seinfeld is a comedy legend, creator of the greatest sitcom ever (Seinfeld), and host of Comedians in Cars Getting Coffee.

And he’s worth a BILLION dollars.

What? Yep.

Being funny alone didn’t get Jerry to the top. He dominates because of his discipline and focus on creative output. His method?

Don’t Break The Chain

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Write Every Day

At the beginning of the year, Jerry Seinfeld hangs a calendar on the wall. A PAPER calendar, with a grid of squares with numbers for each day.

This calendar isn’t for appointments, or lunch dates, or birthday reminders.

No, this calendar has exactly one purpose: Every day that he writes comedy material, he puts a big red ✖ on the calendar.
One ✖ becomes two ✖, and two becomes three, and your goal is to keep the chain going as long as you can.

"After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain."

Why The Chain Works

Some people think this is hokey or too obvious.

Yet many of those skeptics are the very people who aren’t succeeding with consistent daily habits.

The chain works precisely because it’s simple. It forces you to focus on a single objective, makes it impossible to avoid, and creates a strong visual and tactile reward.

1. Build Momentum

People are creature of habits. Daily action builds habits, and as you start building the chain it becomes easier and easier to maintain, while you get better and better at your goal.

Skipping a day, however, makes it easy to skip the next.

2. Be Prolific To Be Great

From Leonardo Da Vinci to Thomas Edison to Sigmund Freud, those with creative ideas generally are overflowing with ideas. Creating a habit of daily ideas doesn’t just generate more ideas, it generates better ones.

3. Inch By Inch, Everything’s a Cinch

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

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